When looking for a a well-located premises for a new store or business, one of the important aspects is to assess the potential customer traffic in the chosen area.
Using video analytics in such a situation can be extremely useful. Neurovideo analytics allows you to carefully analyze the movement of pedestrians and vehicles in a specific location. With the help of special software and video cameras, it is possible to collect important data for management when considering different places for opening a new enterprise.
One of the main advantages of using video analytics is the ability to analyze pedestrian traffic. Specialized software can study the video stream and determine how and where people move at different times of the day and on different days of the week. This makes it possible to understand when the most visitors are in the location that interests us, what is important for the optimal location of the store or other point of customer service.
With the help of an existing or new camera and special software, it is possible to analyze the movement of passers-by passing near the selected location. When analyzing the video stream, it is possible to determine the flow and direction of pedestrian traffic of people at different times of the day and days of the week. It is also possible to provide separate traffic monitoring in different directions, zones and virtual lines or entry/exit points.
Specialized software makes it possible to create a variety of reports, charts, and comparative analyses based on multiple parameters.
In addition to assessing the movement of pedestrians, video analytics also allows you to monitor the movement of cars and public transport in the selected area. This is important for assessing the convenience and accessibility of the location of future establishments for potential customers.
By analyzing traffic, it is possible to determine how easily and efficiently customers can access the possible location of a store, bank branch, medical institution or other enterprise. It is also important to consider parking availability, and video analytics can determine how convenient and accessible parking spaces are in the surrounding area of the potential location.
The use of video analytics provides reliable and accurate information about the movement of pedestrians and transport without subjective influences.
Analyzing video data enables business owners to make informed decisions about the location of the enterprise, which increases the likelihood of successful operation of the outlet.
Instead of expensive and not always accurate collection of survey data, video analytics provides real information on traffic and activity in the selected area, which avoids unnecessary costs.
Knowledge of future buyers and their movements helps to adapt marketing strategies to the needs of local customers
• retail chains
• banking and financial institutions when choosing locations for branches and ATMs
• laboratories, pharmacies and medical centers
• coffee shops, restaurants, cafes and fast food
• tourism agencies
• logistics companies when choosing delivery offices
• shopping and entertainment centers
• business centers
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