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Indoor Location Mapping System for Shopping Centers Using Wi-Fi and BLE

To enable geolocation in large shopping centers where GPS signals are weak or unavailable, we recommend using BLE beacons.

BLE beacons are installed indoors to determine the precise location of a smartphone using iBeacon (Apple) or Eddystone (Google) technology.

Using a dedicated mobile app, smartphone users can navigate from their current location in the shopping mall to a specific store, section, or product.

As users approach specific beacons, they can receive informational or promotional push notifications.

The app allows users to share location data and easily find each other within large shopping centers.

This technology also enables tracking of movement or idle time of valuable assets or critical equipment by simply attaching a BLE tag.

The solution is typically deployed using Wi-Fi access points with integrated BLE modules, enabling multiple services simultaneously.

Navigation and Proximity Marketing

Mall map with BLE beacon markers for navigation and marketing

Analytics

Mall visitor movement analytics with Power BI support

Collects data on both connected and unconnected Wi-Fi visitors.

Based on this information, 3 functions are performed:

Integration with Power BI

User searching for a store via BLE-based navigation app

BLE beacon installed inside a mall for navigation and tracking

Contact us to learn more about our solutions and projects

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